Pay Per Click (PPC) also known as cost per click is the one of the most popular and fastest growing Internet advertising models which is being used by websites to direct traffic towards themselves. In this process, the advertising website pays the publisher every time their ad gets a click. Usually it differs from the pay per impression method in the sense that in the latter the advertisers bid for their ads to flash in the website up-to 1000 times. Here the advertiser has to pay a certain fixed amount every time a customer clicks their ad in the search engine sponsored results. The advantage of pay per click or PPC services over pay per impression is that the advertiser does not have to pay every time their ad appears on the sponsored results. PPC services have made its entry in India too in a big way. If you want to enhance the business of your website we could provide you good deal for PPC in India.