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Overview of SMO (Social Media Optimization)

Making your website visible throughout the web is probably the most important need for success. No matter how good your product or service is, unless it catches viewers eyes and feel, it is difficult to create a market for yourself in the web. There are different strategies that are taken up by web designers to ensure optimum visibility in the net. SMO also known as Social Media optimization is one fast emerging tool that can help in increase traffic towards your website and increase its visibility many folds. SMO is quite similar to that of SEO and both work for the same end result- to increase the visibility of your website in the internet through different marketing strategies. Social Media Optimization typically includes RSS fees, social news, bookmarking sites, blogging sites and host of social networking sited like Twitter, Facebook and Google+. In general, social media optimization refers to optimizing a website and its content in terms of sharing across social media and networking sites.

Social Media optimization is fast becoming an important facet of Search Engine optimization as, the search engines are now heavily relying on the comments and recommendations of the users of the social network sites such Facebook and Twitter to rant pages in SERPs. Each “like” that is given to any website is counted as a vote and then the popularity and the traffic of the website is tracked through it. Moreover, since it is more difficult to tip the scales or influence the search engines in this way, search engines are putting more stock into social search than before. Branding too has emerged an important phenomena. If a business has to succeed it has to create a brand in the web and ensure that the buzz about that particular products spreads like viral and even through world of mouth. Thus, this also brings us to the fact that best Social Media optimization companies in India have many techniques to get connected to people. One of them is viral marketing or viral seeding where any word of mouth propaganda is created after interacting in the social networking sites. Which generally starts with few takers then becomes huge over a small span of time and ensures a huge traffic to the website concerned. Apart from this, following trends and using social networks website, helps to retains their existing followers and at the same time manage to attract many new ones. This automatically helps the website to establish itself in the web market and also increase the business by link building.

Over the time there have been huge debates about why SMO is an important aspect of SEO and why a website cannot really reach the top without the inclusion of SMO campaigns. Well, there are multiple reason to this, but what has emerged as one of the most apt is the changing search patterns of web suffers. In few recent studies, it has been found that now people use the internet more to socialize and search different brands than mere giving a Google search. Till few years back, it was only Google search that was the prime activity that has been recorded. But people now chat, make friends, discuss issues and also do propaganda of things which are either good or bad. Therefore, one of the best ways to catch people’s attention in the web is to get your website noticed through these social networking sites. However, there is no guarantee that this trick will only yield you positive results, because the search results become viral in no time. For example, if the website and the product is good, then sky is the limit. However, if the website fails to impress people then no matter what you will be pulled down in a stroke. This shifting in preferences shows that users of the Internet are the ones that are unconsciously but effectively controlling and designing the way the internet will be used in the future and how we will interact with it.

Following are some of the services that top SMO companies in India provide their clients:

• Developing Twitter accounts, campaigns, tweets and management
• Creating and integrating YouTube videos
• Establishing Facebook pages and ads
• Enhancing or developing an active company blog, posts and management
• Integration with email marketing campaigns for SMO
• Increase promotion through contests
• Implementing online forums, bulletin boards or message boards
• Establishing Linked In profiles, groups, connections, ads, updates and management

SMO company in India provide following activities for clients based on these few steps:

• Identify business goals, baseline and metrics for performance monitoring
• Ascertain which social media channels match the business needs best
• Implement SMO techniques in coordination with the client’s marketing plan in general
• Measure and track results of SMO activities in the same way as in SEO
• Deliver result reports and continuous improvement recommendations on a regular basis.

The recent advent of SMO in branding and promotion of websites have also been due to the personalized and localized search put up by the surfers. These surfing are completely based on the interest and the locality of the individual. Due to such personalized search, social media presence of any website has increased many folds. Social media optimization is not limited to marketing and brand building. Increasingly, smart businesses are integrating social media participation as part of their knowledge management strategy and opening up a completely new area.

Well all we can say now that, social branding and propaganda of any website has become kind of a social responsibility to say the least. In every walk of advertisement and marketing, SMO has emerged as one of the most indispensable facets. With the increasing popularity and usage of social networking site like Twitter, Facebook, You Tube and likes, SMO is sure to stay important in the days to come. Best SMO companies are thus the ones that successfully manages to tap these social networking sites to the best of ability and give the websites new heights and huge empowerment of their business on the whole.

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