How can negative reviews impact your business?
Before you choose to buy something online, we prefer to go to a restaurant you’ve never been, buy products from a shop you have never tried, or download an app, what you do first? You will surely check the reviews. If you find anything bad, you won’t purchase or try a new food kiosk or restaurant. But if you see only well, you’ll surely give it a try. The online reputation of your business can make a real impact on your business. Consumers basically do almost everything on the internet and use the internet to buy and conduct research. When you perform research, customers will see online reviews both positive and negative about brands and products. Positive reviews are important for a business because these will help you improve your reputation, grab more sales, get good ranking on search engines, and attain profitability. While negative reviews have so many damaging effects on business irrespective of the nature and size.
Impact of negative reviews
1. When your business have received negative reviews, whether it is on any platform, it will make you loose several bucks because when a new customer will visit your business, he will check out the reviews, and seeing negative words about you will make him step back from buying what you offer. No one would ever want to buy from a business that has less star ratings.
2. Negative reviews whether one, two or fifty have enough strength to bring down the reputation of a business that you have taken years to built. These will make your current and upcoming customers to lose trust upon you. They will hesitate to come to you leaving your business at questionable reliability. So many reviews will be difficult to remove but you can work with some expert to resolve this.
3. Negative reviews will push your customers away to your competitors. They will jump away from your business and choose others over you.
4. When you have bad reviews on your business, no one would love to come to your business which makes you rank lower in the search engine result page. Having a poor search rank will mean poor visibility and poor business.
Always ensure to respond to each customer review, so that you can make them feel valued rather than ignored. Don’t get worried by seeing negative reviews, address all reviews politely while showing courtesy and try to resolve the issue of each customer. You can even apologize for the review that looks genuine to you. You can encourage them to share more and more positive reviews and help you increase more constructive reviews. It is very essential to regularly monitor the reviews and you can do this by investing in reputation management or hire a reputation management company that will always be there to help you manage or remove negative reviews.