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social media marketing for SEO rank

How social media marketing helps with website ranking?

Online businesses consider SEO and social media marketing strategies as absolute niches with just a little or no similarity. This is probably because of the ‘no follow’ link policy of social media channels meaning they do not provide SEO value to the business. However, there are strategies that you can follow to boost your website’s ranking with the help of social media marketing efforts. Social media does not have any direct contribution to SEO ranking, but the links across social platforms can probably help to enhance brand exposure.

Brand shaping

If your brand receives several mentions on social networking platforms, Google will consider it as an entity that deserves attention. Businesses sometimes fail to understand how people talk about them online and what impact it makes on their Google rankings. This is true even for the keywords you don’t rank currently, as if Google finds you relevant for a certain search query, it will show your business on the search results page.

Content Promotion

Getting a third party aka social media linking to your content without any big effort from your side is a significant way to use social media to foster your website rankings. You can hereby increase the chances of your brand receiving organic promotions with a valuable social user base. The brand audience on social media is genuine promoters of your business helping you with increasing positive mentions of your online brand and sharing content.

Partnership Approach

However, if you feel like facing difficulties in increasing the loyal fan base on social media, you can start to build strategic partnerships with businesses or the influencers in your industry. This is possible by answering questions they may have or serving required assistance for their projects. This relationship-building will help in the expansion of your brand’s reach beyond your ability.

Here are some social media marketing key tips to consider, on how social media affects SEO:

  • Post useful content on social media channels.
  • Useful content will provide you traction, increase your reach, and help make more backlinks.
  • Better details will make your social media profiles rank in search engine results and bring traffic.
  • Build your brand community.
  • Enhance brand reputation.
  • Indexing will lead to more traffic and improved rankings.

Therefore, you should start sharing content that is engaging for your audience to boost social media shares. Try to make it easy for your audience to share your brand-related posts to strengthen your identity.

When you create and publish engaging content materials to connect with your target audience, they become free promoters. This is because you are delivering them value. Your audience will read and share with friends and followers. Remember that content writing is a great way to drive more views to your site.


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