Is Technical SEO going to stay in coming years?
From the beginning of this year, there have been several evolutions and modifications in Google’s algorithm and how SEO was earlier. We have seen AI playing a major role in it. Due to this people, especially SEO experts are worried if Technical SEO is still relevant or dead. Some felt insecure about their career falling apart. If you’re also stuck in this chaotic web, it’s time to give yourself a beak and have a breath of relief.
Technical SEO is likely to remain an important aspect of digital marketing and website optimization in the coming years. While the specifics of SEO strategies may evolve as search engines like Google continue to update their algorithms, technical SEO will continue to play a crucial role in ensuring that websites are optimized for search engines and user experience.
Let us understand what Google updates mean and how they are going to affect the world of SEO specialists.
What has Google changed?
According to recent announcements from Google, they have made significant changes to their ranking systems and tools:
- Google has removed the Page Experience system, Mobile-friendly ranking system, Page speed system, and Secure sites system from their list of ranking factors.
- Additionally, Google plans to retire the mobile usability report from Google Search Console shortly.
- They are also transforming the Page Experience report.
These changes indicate a shift in how Google assesses and reports on website performance and ranking factors.
As we mentioned above, Google removed the page experience, secure URLs, mobile-friendliness, and page speed from the ranking systems list because they’ve never been in the system. They are defined as the signals that other Google’s systems use
Let’s see what will be the new trend
AI will be more important than ever
There is no doubt that AI (Artificial Intelligence) has evolved the way users interact with assets over the internet whether it’s social media or any other website. The increasing importance of artificial intelligence (AI), particularly Google’s RankBrain algorithm, is reshaping the landscape of SEO. To improve SEO, creating valuable content that captures and maintains user attention is essential. On-page SEO checkers can help assess content quality through factors like readability and backlinks, enabling website owners to optimize for this AI-driven ranking system effectively.
Use fresh content
The number of reasons specifying why you should use fresh and updated content on your website is endless. The first would be that Search engines prefer websites that regularly update their content with new and relevant information users can access for their help. A website with regular and updated content tends to rank better on search engine result pages.
Use a good amount of content
Websites and blogs with content of 3,000 words or more were observed to receive thrice as much traffic as received by shorter articles. If you want to improve your search engine rankings, focus on creating lengthy content. However, the standard of your content must increase with it. The main objective of creating content is to grow users’ interest while keeping them engaged with the website and your brand.
EAT factors are more important
E-A-T (Expertise, Authority, and Trustworthiness) will be even more crucial for online success. Brands and websites must focus on establishing credibility through high-quality content, positive reviews, and social proof. Visual search will gain prominence, requiring optimization of images and videos, along with metadata for context. Video content is evolving rapidly, and brands must adapt to meet audience expectations to stay competitive in SEO and paid media. Failure to do so may lead to a decline in online presence.
Brands that embrace the latest trends and follow what Evolutions say, can sustain the market with a growing following and user base. Therefore, if you aim to grow your online business and search ranking in the future, it’s time to stay updated. This means that Technical SEO is not going to end soon but you need to do more than just relying on finishing this Technical SEO thing.