Parallel tracking’ by Google AdWords to speed up mobile landing page delivery

With each passing year, Google is surprising its users with new updates. Each year, Google alters its search algorithm and other strategies around approximately 550 times. While it’s needless to mention that most of these changes are small, and only a few of them occasionally rolls out a “major” algorithmic update that affects search results in considerable ways.

Now this time Google is again with its latest update that rolls out a major change. This time Google is using a parallel tracking mechanism to speed up mobile landing page delivery by Google’s AdWords. Through this aspect, Google has been working to speed up its mobile web experiences on a number of fronts, and AMP being the most noticeable of these efforts. On 18 Oct 2017 Wednesday, the American multinational tech giant company again announced a change to the way it will hold the tracking parameters via append to AdWords landing page URLs.

Google is one of the well-renowned search engine platforms that revise its algorithm repeatedly to make sure that its users are satisfied in a possible means. These update whether positive or negative both impacts on your search ranking that depends on the method you make use of them in your strategies.

The main motive of each and every Google Algorithm Update’s is to make clear the main reason for the update and avoid any sort of confusion. This is the reason Google continuously updates all its algorithms to provide its users with complete satisfaction. In case you don’t have enough information about these updates then you can stay in touch with a reputed Digital marketing company and get complete details about each and every update from time to time.

Most of the times knowing the time of these Google updates can help search marketers to completely explain the complete changes in rankings and other things to users to improve their search engine optimization experience.

This parallel tracking processing can swamp down page load time by “hundreds of milliseconds” and thus effect on campaign performance of various websites says Google. As an alternative Google is using “parallel tracking” to process the tracking URL, through which the user goes directly to the landing page.

At present, the user is not directly redirecting on the landing page. According to Google this change will definitely improve page load times by several seconds and will be helpful for users on slower networks.

For this Google is working with some experts and parallel tracking will start rolling out soon at the end of this year hopefully and become the default tracking technique from early 2018.

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