ecommerce seo

Tracking the Results of Your SEO Strategy and Making Improvements

Are you investing time and money in SEO only to have your website suffer at the bottom of Google’s search results? You are not alone. Many people find this to be a frustratingly regular circumstance.

Search engine optimization, or the art and science of increasing your website’s visibility, is a critical component of modern commercial success. It’s a necessary investment that will increase organic traffic to your website, boost brand credibility, and eventually increase revenue.

But what if the investment appears to be producing no returns? In this blog, we’ll help you evaluate your existing SEO efforts and decide if it’s time for a change.

Is it possible to predict SEO results?

Predicting SEO outcomes is difficult owing to a variety of factors, such as competition, algorithm updates, and industry trends. While skilled SEO specialists can make reasonable predictions based on data and patterns, 100% accuracy is impossible. It is critical to have realistic expectations for SEO in order to determine whether it is genuinely effective.

Monitor key performance indicators (KPIs)

The KPIs to track depend on the objectives of your SEO campaign. Driving leads and increasing brand awareness might require different approaches. As a result, the KPIs that are most important to you will be determined by your objectives.

Poor performance on one KPI does not necessarily mean the end of the world. However, it is only one piece of the puzzle in analyzing your campaign’s overall performance.

You can measure your SEO efforts using the key performance indicators (KPIs) listed below.

Organic Traffic

A constant increase in organic traffic indicates that your search engine optimization efforts are working and that your site is becoming more visible. Examine a period that includes 3–12 months and compare it to the prior year to determine whether there are gains or losses.

Keyword Rankings

This KPI monitors the total number of keywords for which your site ranks, as well as the average position in which those phrases rank. Monitoring these indicators with tools such as Ahrefs, Semrush, and Google Search Console allows you to determine whether your site is moving up or down in ranks, which is a clear sign of SEO performance.


Increased conversions are an essential objective of search engine optimization; as your SEO efforts attract more focused traffic, the number of conversions should naturally rise. Similar to organic traffic, examine a large date range to determine whether this figure is increasing or dropping over time.


Quality backlinks are essential because they greatly influence rankings and contribute to domain authority. To analyze your backlinks, use Ahrefs, Semrush, or Moz. Check to see if the number of domains linking to you has increased or decreased. Examine the ratings of such domains to determine whether they are of good quality or not. Obtaining high-quality backlinks from credible sites in your sector should be a key component of your SEO strategy.

Traffic Value: Ahrefs offers a ‘traffic value’ measure, which calculates the potential worth of organic visitors to your website. Monitoring whether this value is increasing or dropping can provide information about the effectiveness of your SEO approach.

Leads and sales: The ultimate purpose of SEO is to generate more leads, such as phone calls, form submissions, emails, and so on,  and boost sales. Tracking this data is critical for determining whether SEO efforts are translating into commercial opportunities.

Organic Revenue: E-commerce sites must track organic revenue. This KPI provides a clear picture of the ROI on SEO efforts because it is directly related to income generated from organic search traffic. Look at Google Analytics to discover if income has increased in the last three, six, or twelve months.

 How long does it take for SEO to produce results?

SEO is a long-term investment that usually produces results in 3 to 6 months, with more significant results appearing after 12 months. The time span varies depending on the website’s size, industry, competition, and other external factors. Patience and persistent work are essential because SEO is a long race, not a quick fix.

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