Digital marketing updates you may have missed
As the New Year and Christmas celebrations have come and gone, and there is a horde of social media updates you may have missed in the middle of the stress and the excitement. When we all are busy in the celebrations Google and Facebook have been mainly busy, rolling out updates intended at streamlining and improving the user experience.
Among the various updates here you will get information about a few of them:
Meta description character limit increased
The Meta description character limit has somehow increased has been given its biggest update for a substantial number of years. For Meta tags, Google confirmed that the potential snippet length has augmented to 320 characters, although this does not signify that all sites will obtain this additional space.
New rules for review extensions in AdWords
Google has been trying to discover the correct equilibrium with its reviews in both paid and organic listings. Although real customer reviews are cooperative for consumers, some 3rd party platforms can be filtered by brands to emphasize only the optimistic scores in search results.
You soon Are Able to Cross-Post Instagram Stories as a WhatsApp Status
Facebook is all about integrating their series of services, and the technology giant established this month that testing is in progress on development to Instagram Stories. While users can previously share Instagram Stories on Facebook, soon we will be able to upload Stories to WhatsApp as well, where the content will come into view as a status.
Rich results testing tool
Search engine results pages (SERPs) have come across a wide means from their early, text-only iterations. This has twisted various opportunities for marketers to connect with their viewers through a mass of media formats in the SERPs, but it has formed some uncertainty too.
Not only are there diverse ways to mark up information, but there are also abundant diverse types of information that can be revealed in the search results. Google has moved to classify all of these beneath the online search engine ‘rich results’ which reveal whether a precise URL is equipped to display rich snippets.
The SEO services and online search landscape has transformed considerably over the previous 5 years with a rapid of Google search algorithm updates that have left several of reeling from their effects. These updates will relatively change the face of the internet suddenly with a lot of former familiar faces being effectively cast out of their top spots, some of them for no reason to be seen once more, in favour of more worthy websites. Although there is a number of headlines that even the most specialized experts are missing a few during such an improved period of activity.
Moving into 2018, the rate of change in the digital marketing industry is accelerating and marketers have additional tools at their disposal than ever prior to improve search performance.