Online Reputation Management: Process, Strategy and Benefits

Building a good reputation takes years of good work but damage to reputation can be done in just a few seconds. Whether it is a business, person or a group, a good reputation is one of the key aspects of growth and success, and in this era of digitalization, where 2 out of 3 people believe internet to be the most reliable source of information, online reputation plays an important role in your life. People write reviews, comments, articles and blogs about different people, businesses and products, which are both negative and positive but what if everyone who searches about you or your business, starts finding more negative content about you or your business on the internet? It will lead to a direct impact on your business because, in this era, you can’t grow by skipping people’s voice, opinion and review.

What is ORM and why it is necessary?
That is where our service of Online Reputation Management acts as a saviour for you. Online Reputation Management (ORM) is the controlling of online content about you. ORM helps you to improve, stabilize or build your online reputation by taking control of the things which shows up when someone searches for you on the internet and through our ORM service, we try to build your online image in the way you want. Improving your search results directly impacts you and your business because of the following reasons:-

• Most of the people are searching for you online
• Anyone can write anything about you or your business
• Your online reputations play an important role in your credibility and trustworthiness
• Even if you are good, rumours about you can spread like a virus
• Ignoring negative comments, reviews and articles can hamper you in the long run

Basic practises of ORM
Due to the above-mentioned situations, a good and specialized practise of ORM is very much necessary. There are many different ways of Online Reputation which can vary from very complex processes to very simple practises and it all depends on your need and expectation. So, following are some of the very basic practices of Online Reputation Management which can help you to create a good online reputation-

• Keep a track of all the online content written about you and reply to most of the queries by avoiding negative comments
• Blog about yourself and your company because blogging is one of the most powerful tools of SEO and writes guest blogs
• Be active on social media sites like tweeting every day, adding images on Pinterest, posting images on Instagram, etc
• Sign up and monitor Google alert, etc.
• Create Links pointing towards your website

What do we offer?
While the above ways of ORM are the most basic ways of improving your online reputation but better results require better and specialized practises and that’s why we at SEO India Company, provide the best practices of Reputation Management which can push your reputation from the dark dungeons of negativity to the brighter side of positivity. We use specialized practises of suppression, link removal and negative link removal strategy for Forum Posting, Blog Posting, Press Article, Content Marketing, Article Submission Review Posting, Link Creation, Image Branding, Social Media Activity and Web 2.0 creation.

We help our clients to build a positive image through our various specialized services like

• Celebrity Reputation
• Corporate Reputation
• Lawyer Reputation Management
• Remove Negative comments
• Remove complaints
• Remove Negative Yelp Reviews
• Push Down Negative Search

So, in the real world, most of the people will advise you to ignore what others say about you but that rule doesn’t apply in the digital world. Ignoring negative content about you and your company can damage you and your business in the worst way possible. So always be a step ahead and before someone can dig the grave for your reputation, start building the stairs for it by choosing our specialized Online Reputation Management Services which can make your online presence much more trustworthy and reliable.