There is no doubt in this part that 2017 has been an appealing year for SEO. Google rolled out plentiful updates like every year and everyone is revolving around those updates. It’s worth to mention that Google is a game changer and every single new update that made mobile search the main index; topical significance has to turn out to be the key to an up to date SEO strategy; Google also introduced a disturbing interstitial penalty, forcing marketers to reorganize their client policy growth processes.

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